The judges at Google Supreme Court have awarded death penalty to BMW on charges of violation of Google Webmaster Quality Guidelines (see screenshot)

Google has reduced BMW's page rank to zero and removed all pages of BMW Germany website (bmw.de) from their index.



Matt Cutts at Google disclosed the tricks employed by BMW to ensure top ranking when users searched for "used car".

BMW has admitted that they used doorway pages, a practice known as search engine optimisation and banned by Google.

Philipp Lenssen explains that a doorway page is stuffed full of keywords that the site feels a need to be optimized for; however, as opposed to real pages, this doorway is only displayed to the Googlebot. Human visitors will be immediately redirected to another page upon visit.

Google would require a “reinclusion request” and that BMW would have to name who had created the offending pages. “We’ll probably also need some assurances that such pages won’t reappear on the sites before the domains can be reincluded,” Cutts commented.

This is how GoogleBot will see BMW Germany website (stuffed with search keywords)


This is how a normal site vistor will see the BMW website (Javascript enabled)