The Mozilla Foundation has told ZDNet UK that it may screen a Firefox advert on national television or in cinemas. The group is not looking for donations to run the Video Ads, instead it will rely on it's own revenues.

In December 2004, tens of thousands of Firefox fans donated money to buy a full-page advertisement in the New York Times to promote the web browser.

The Firefox Flicks Ad Contest ends on the 14 April and some of the winning entries may be screened as adverts on television or in cinemas.

Source: ZDNet UK