The ongoing tussle between Robert Scoble (aka, Scobleizer - Microsoft evangelist) and Werner Vogels (CTO - Amazon.com) took a dramatic turn with Scoble deciding to quit Microsoft:

The truth is I screwed up. I didn't represent blogging very well and didn't back up the thesis of our book very well (that blogging will improve the way businesses talk with customers).

Robert Scoble and Shel Israel were doing a presentation on company blogging at Amazon. CTO Werner Vogels wasn't impressed with what they had to say:

Just because blogs are cool and everybody is doing them does not automatically mean that we should institutionalize them at Amazon..if you come to Amazon to tell us our business is going to really suffer if we do not blog, you better be prepared to defend your ideas with very strong arguments and hard evidence.

Apple's Steve Jobs has already approached Scoble and the official annoucement from Apple is expected during their 30^th anniversary celebration party today (April 1)