If you reached here looking for information on the ICC Cricket World Cup 2007 via Google Cricket, read this post.

With India-West Indies Series 2006 round the corner, Google is trying new ways to cash in on the cricket fever that has already gripped India.

The Adwords India team has created a special Googly Cricket Ads package targeting Cricket websites and search keywords related to the game. However, he Googly isn't for small advertisers - the cricket ads package starts at a whooping Rs 1 lakh.

Google has also released Cricket Live Scores, a free Google Desktop sidebar plugin that displays Live Cricket scores Live for all Cricket matches played by India.

On a side note, the Google Office in Hyderabad, which supports the Adwords clients, is also the first chapter of the International Google Cricket Club. Cricket and Cricinfo were also the two most popular queries on Google.

More information about the Google Cricket Package here [PDF]